variety.com
60%
680
Sky Sports Renews English Soccer Rights in Record $1 Billion, 1000-Game Deal
Naman Ramachandran English Football [soccer] League (EFL) clubs have unanimously approved a record domestic rights deal with broadcaster Sky Sports worth £935 million ($1.1 billion) over a five-year period. More than 1,000 matches will be broadcast each season – a record number of games for any club soccer agreement. Running from the 2024-25 season to the 2028-29 season, the arrangement will be made up of guaranteed payments of £895 million and £40 million in marketing benefits. The new deal represents a 50% increase on the value of the current rights agreement. A total of 1,059 EFL games will be broadcast exclusively across existing Sky Sports channels or live via a Sky Sports streaming destination available on TV and mobile devices. Each season, Sky Sports will broadcast a minimum of: 328 Sky Bet Championship matches; 248 Sky Bet League One matches; 248 Sky Bet League Two matches; all 15 Play-Off matches; all 93 Carabao Cup matches; and all 127 EFL Trophy matches.
