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DAZN Touts UEFA Champions League Soccer Streams In Canada With Videos Featuring Ex-NBA Star Steve Nash
Dade Hayes Finance EditorEXCLUSIVE: With the Champions League staging a condensed tournament with March Madness-like potential, one of the soccer league’s key media partners is tapping a big basketball name to promote tournament coverage.DAZN, which has exclusive rights to the league in Canada, decided to embrace the unique trifecta of basketball, Canada and soccer-loving roots in former NBA MVP Steve Nash. He lives in California, and teamed with Holden there to film five two-to-five-minute recreations of famous moments from the Champions League’s history.The vignettes put a new spin on moments involving stars like Sergio Ramos, Ronaldo, Neymar, Lionel Messi and Alphonso Davies.
