Canva Design Platform Targets Hollywood and Big Business Users as Australian Digital Star Unveils Growth Plans
variety.comCynthia Littleton Business Editor Canva, the online service that offers a host of easy-to-use design tools, is targeting large companies in general and Hollywood in particular as growth initiatives as the DIY platform plots its next 10 years.
Canva, launched in Janaury 2013, has been one of the biggest and buzziest digital media startups to emerge from Australia’s increasingly busy tech, venture capital and startup sector over the past decade.
Disney CEO Bob Iger made a personal investment in the Sydney-based company in 2022 when it was valued at $40 billion. On Thursday, Canva hosted one of its trademark Canva Creates summits for the first time in Los Angeles, at Inglewood’s Hollywood Park facility.
The event is part conference and trade show for the myriad of functions available on Canva. The company to date has been fueled largely by individual users tapping Canva’s wide menu of templates, art files and tools that can yield highly polished and professional-looking design work for free or low-cost relative to other design software tools.
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