This year’s Filmart was definitely bigger and busier than last year, which was the first physical edition following the reopening of Hong Kong and mainland China’s borders after the pandemic. According to Filmart organizers, the Hong Kong Trade Development Council (HKTDC), more than 750 exhibitors and 7,500 visitors attended this year’s Filmart, compared to around 700 exhibitors and 7,300 visitors in 2023. But despite frenetic meeting activity, the market did little to dispel fears that international sales business in the region, already in decline before the pandemic, is not yet recovering. International sales agents under the IFTA and European Film Promotion (EFP) umbrellas had packed meeting schedules.
