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How midlife tattoos and multiple piercings became the new normal
Sacred Gold has seen a rise in ‘women over 40 with more refined, luxurious taste’, according to its resident piercer Nicole Mitchell. Meanwhile, fashion jeweller Astrid & Miyu reports piercing appointments have increased by 280 per cent since 2019, with notable uptake among older customers. And such is the success of Monica Vinader’s five piercing parlours (decked out with comfy pink chairs and sweets in bowls) that the brand is opening two more in February.‘Earrings were our fastest-growing category over the last year and it has shown no signs of slowing down, which I think really speaks to the popularity of ear stacking as a new and bold form of self-expression,’ says Vinader, who is herself planning on getting a second piercing on her lobes soon.While second (and third) lobe piercings are most popular, Astrid & Miyu, which has piercing salons in London and Manchester, says there is a rising interest in older women getting piercings on their helixes (top of ear), conch (midway up) and tragus (the bit of cartilage at the entrance to your ear; apparently the least sensitive to pain).But in terms of midlife taboo-busting, tattoos take it to the next level.