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HBO Max Latin America Production Ramp Up – Broken Down by Top Exec Luis Duran (EXCLUSIVE)
Anna Marie de la Fuente Less than a year since its June 29, 2021 launch in the region, HBO Max Latin America is adding a raft of new original Latin American shows to its programming grid. WarnerMedia’s SVOD service now ranks second in the region, albeit still lagging behind market leader, Netflix.“When we launched more than eight months ago, we promised to launch 100 shows in a year and a half; I think we’re on track to deliver that promise,” said Luis Duran, general manager, HBO Max Latin America, in an exclusive interview with Variety.
