HBO Max Latin America Production Ramp Up – Broken Down by Top Exec Luis Duran (EXCLUSIVE)
variety.comAnna Marie de la Fuente Less than a year since its June 29, 2021 launch in the region, HBO Max Latin America is adding a raft of new original Latin American shows to its programming grid.
WarnerMedia’s SVOD service now ranks second in the region, albeit still lagging behind market leader, Netflix.“When we launched more than eight months ago, we promised to launch 100 shows in a year and a half; I think we’re on track to deliver that promise,” said Luis Duran, general manager, HBO Max Latin America, in an exclusive interview with Variety.
Plans are to produce 50-70 HBO Max originals in Latin America by 2023, he added.New programming includes movies and series for all demographics as well as documentaries and reality shows from local and international content creators.
Argentine feature film thrillers are led by Cristian Bernard’s “En La Mira, Ecos de Un Crimen,” starring Diego Peretti and Julieta Cardinali; “Los Conspiradores,” toplined by comedian and actor Guillermo Francella and “Un Crimen Argentino,” a criminal and political investigative whodunit based on events that transpired during the country’s military dictatorship.New series from Argentina encompass the romantic comedy “Te Para Seis” and thriller “Maria Marta, El Crimen del Country,” based on the mystery behind the murder of sociologist María Marta García Belsunce, found dead in her home in October 2002.Shows from Mexico include adventure film “Viajeros” with a cast led by Fernanda Castillo, Alex de la Madrid and Damayanti Quintanar.
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