Marc Patrick: Last News

Brian Steinberg Senior TV EditorAmazon wants to take some time out of NBC’s Super Bowl telecast to remind viewers to watch its new Thursday-night stream-casts next season without the use of linear TV.The e-commerce giant will unveil during Super Bowl LVI a new logo for the mid-week NFL games to which it will have exclusive rights starting next season, and hopes viewers will recognize some hallmarks of the game – and some signals about the future of it. The new logo will debut in a Super Bowl ad crafted with independent agency Wieden + Kennedy.The animated blue shield Amazon has created to represent “Thursday Night Football” uses elements of the shape of an old pigskin as well as Amazon’s signature “smile” logo, and should become a familiar symbol to football fans next season as the company threads the insignia through various aspects of production.

As Amazon continues its sports push, Nike vet Marc Patrick is joining the tech power to lead live sports marketing.

Brian Steinberg Senior TV EditorAmazon recently won the rights to show the NFL’s “Thursday Night Football.” Now all it has to do is get more people used to the fact that the games will stream exclusively on the company’s Prime Video starting in 2023, rather than airing on Fox, NBC or CBS.That’s where Marc Patrick comes in.Patrick, most recently senior vice president of marketing at Beyond Meat, was named global head of sports marketing for Amazon Prime Video, where he will report to Ukonwa Ojo, chief marketing officer for Amazon Studios and Amazon Prime Video.