As Amazon continues its sports push, Nike vet Marc Patrick is joining the tech power to lead live sports marketing.In a package of major rights deals announced last month, Amazon grabbed an exclusive for NFL Thursday Night Football starting in 2023.
Fox has broadcast the games over the past three seasons.Ukonwa Ojo, chief marketing officer of Amazon Studios and Amazon Prime Video, informed staffers today about the hire in a memo. (Read it in full below.)Patrick, a 20 year Nike veteran who had most recently been an SVP at Beyond Meat, will report to Ujo and oversee marketing of all live sports, including the NFL.
The company also just began streaming select New York Yankees games in the New York area via a stake in the Yankee-controlled YES
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