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Dragons’ Den product branded ‘ridiculous’ sold millions and is now office staple
BBC business show Dragons’ Den since sold millions across the globe and is considered a staple in most offices.Married couple Neil and Laura Westwood headed to the Den way back in 2008 to pitch the Magic Whiteboard - the simple idea of a roll of A1 whiteboard sheets, which will stick to anything due to static.They were seeking £100,000 for a 15 percent equity stake in their business.The pair originally set up their company back in 2006, with Neil explaining to BusinessLive in 2013: "I knew I wanted to start my own business. One day, when I was carrying yet another heavy flip chart to a meeting it suddenly dawned on me there must be a way of making it lighter."And the product wasn’t mocked unanimously, as Theo Paphitis and Deborah Meaden both offered half the money each.Though Peter Jones didn’t hesitate to brand the product "ridiculous".He told the pair: "Laura, Neil, my first look at this - this is almost ridiculous.
