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Metaphysic, which captured attention in 2022 by using artificial intelligence to create avatars of Elvis Presley on America’s Got Talent, has formed a strategic partnership with CAA to develop generative AI tools and services for global talent.

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CAA Metaverse Officer Joanna Popper On Evolving AI Technology Like Deepfakes: ‘The Role of The Actor Is Still Very Important’

Ahead of her appearance at the Consumer Electronics Show this Thursday in Las Vegas, Deadline talked to CAA Chief Metaverse Officer Joanna Popper about preparing the organization and its clients to be metaverse ready, and the significance of the agency’s recent investment (through Connect Ventures, an investment partnership with New Enterprise Associates) in Deep Voodoo, the artificial intelligence startup formed by Trey Parker and Matt Stone.

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CAA Appoints Silicon Valley Media Exec Joanna Popper To Chief Metaverse Officer

CAA has hired Silicon Valley media executive Joanna Popper to serve as its Chief Metaverse Officer. Popper will be responsible for establishing and executing the go-to-market strategy and core business priorities for CAA and its clients within the Metaverse.

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