CAA has hired Silicon Valley media executive Joanna Popper to serve as its Chief Metaverse Officer. Popper will be responsible for establishing and executing the go-to-market strategy and core business priorities for CAA and its clients within the Metaverse.Popper will lead a dedicated team of Metaverse-focused executives, and will work closely with Alexandra Shannon, CAA’s Head of Strategic Development, and CAA Executive Adam Friedman, who guides the efforts of a cross-departmental team of agents working across the NFT landscape.“CAA has always been at the forefront of charting new and emerging business opportunities for our clients.
At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients,” said Jim Burtson, President, CAA, in a statement. “We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building skills will be critical to driving significant impact across the industry.”“I am so excited to work closely with CAA’s leadership and our visionary clients to create and build for the future,” said Popper in a statement. “It feels like a homecoming, bringing my technology and storytelling experience back to Hollywood.
I couldn’t be in a better place than CAA to help guide the future of entertainment, helping build on CAA’s growing leadership in an area as important and impactful as the Metaverse.”Popper comes to CAA from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP ReverbRead more on deadline.com