Estrella Media: Last News

MediaCo Holding Inc. has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its linear and digital video content business, along with its digital channels.

Michael Schneider Variety Editor at Large Estrella Media has hired former NBCUniversal exec Enrique Guillen to serve as the company’s new chief content officer. Guillen will report to Estrella Media CEO Peter Markham and be based in Burbank. At Estella Media, Guillen will oversee U.S. domestic and global content strategy for the company’s TV, streaming, digital, audio, events and digital businesses, including developing, producing, and acquiring all television and film content, overseeing network and station programming, news, sports, digital content, and studio productions. He’ll also handle international distribution of Estrella Media content. “Enrique brings impeccable credentials as a leading executive in global content development and distribution, and he is a perfect fit to help our company accelerate our leadership position,” said Markham. “We look forward to Enrique taking a prominent role in helping us plot our next phase of growth as the changes taking place in our industry present unprecedented opportunities for Estrella Media.”

Michael Schneider Variety Editor at LargeU.S.-based Spanish lingo programmer Estrella Media has sealed a two-year deal with Mexico-based broadcasting powerhouse TV Azteca to jointly create, produce and air new series on both sides of the border.The companies are set to announce some of those offerings next month during the 2022 IAB NewFronts on May 5, followed by Estrella Media’s upfront presentation on May 9. But the new partnership, set to be announced on Tuesday, includes creating more than 600 hours of original programming for both the U.S. and Mexico, as well as production of existing series and the licensing of library content for air in both countries.

EXCLUSIVE: U.S Hispanic broadcaster Estrella Media has renewed its primetime talkshow Tu-Night con Omar Chaparro for a second season.