MediaCo Holding Inc. has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its linear and digital video content business, along with its digital channels.
The transaction closed on April 17 and terms were not revealed. “We believe this combination is the first step in building a unique multicultural media company that will reach diverse U.S.
audiences wherever they choose to consume content and create value for marketers working to reach these important audiences,” said the MediaCo Holding statement.
MediaCo, which operates marquee urban radio stations Hot 97 and WBLS 107.5 in New York City. The transaction will also allow MediaCo to reach the audiences of Estrella Media’s market-leading Regional Mexican radio stations, including Que Buena Los Angeles, home of the Don Cheto Al Aire nationally syndicated morning radio show, La Raza in Houston and Dallas, and El Norte in Houston.
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