Diego Guebel: Last News

John Hopewell Chief International Correspondent Ahead of next week’s Mipcom, Banijay has acquired global rights to Argentine celebrity competition series “The Hotel,”  continuing its hugely successful relationship with Diego Guebel’s high-flying Boxfish in Argentina.  Produced by Boxfish for Canal 13, one of Argentina’s biggest free-to-air channels, “The Hotel” (“El Hotel”) sees 16 celebrity contestants shut themselves away for four months in a luxury hotel on the outskirts of a city. There’s only one caveat: the luxury establishment does not employ any staff.  “While guests enjoy a luxurious stay in the pool, spa and live shows and tuck into gourmet dinners, staff are housed in the hotel’s service area, washing linen, preparing breakfast and serving the guests’ every need,” Banijay explained Saturday, announcing its acquisition. 

John Hopewell Chief International CorrespondentRolling off the success of “Family Feud,” Fremantle Latin America is targeting more format adaptations in Argentina with Boxfish, headed by famed former Cuatro Cabezas’ founder Diego Guebel, producer of the multi-formated “CQC.”The conversations to develop more light entertainment formats are part of a growing alliance between Fremantle and Boxfish, who struck a format adaptation deal in April 2020 that sees Boxfish co-produce with Fremantle the Argentine makeovers of a select number of Fremantle formats.Talks focus on a “handful” of gameshows which have had a successful run in the past and also new gameshows that are currently trending which have comedic elements and a slight nostalgic feel,