Pepsi Revives “We Will Rock You” Campaign For ‘Gladiator II’: New Spot With Megan Thee Stallion, Travis Kelce & More To Kick Off NFL Season
deadline.comClose to 20 years after Pepsi dropped their “Roman Empire” TV spot featuring Britney Spears, Beyonce and Pink, they’ve got a new one, again featuring Queen’s “We Will Rock You” this time with Megan Thee Stallion and tied to the new Ridley Scott-directed Paramount sequel Gladiator II.
The campaign entitled “Make Your Gameday Epic” will fire up the start of the new NFL season, and features Megan Thee Stallion as Empress Megan along with NFL superstars turned Gridiron Gladiators Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, who are locked in an epic battle with Pepsi at the heart of the action.
The spot also features Saturday Night‘s Lamorne Morris and Apples Never Fall actor Jake Lacy. “We Will Rock You” is featured on a fresh sample with new lyrics from Megan.
She’s also hosting the 2024 VMAs on Sept. 11, when the track and music-video inspired spot will show up throughout the show.
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