Pedro Pascal Is a Heartsick Mess Until Apple’s AirPods Help Him Dance Into a Brighter World in New Ad
variety.comTodd Spangler NY Digital Editor Apple has again turned to Hollywood A-listers to pitch its wares — this time, it’s Pedro Pascal, whose heartbroken character finds his dance groove thanks to the tech giant’s noise-cancelling earbuds.
The new commercial starring Pascal is directed by filmmaker Spike Jonze (“Her,” “Being John Malkovich”). The five-and-a-half-minute film, “Someday,” follows Pascal’s character as he navigates an emotional journey of moving on after a breakup.
When the grief-stricken man initiates Active Noise Cancellation on his AirPods 4, his world transforms: The cold, wintry palette flips into a vibrant dreamscape, and everything and everyone becomes part of the music.
At one point, Pascal’s character has an out-of-body experience: Listening to music on his earbuds, he sees a vision of his lighter, happier self.
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