Patrick Frater Asia Bureau Chief Entertainment, sports and brand licensing firms WildBrain CPLG and WildBrain Ltd.
have brokered location-based entertainment (LBE) deals on behalf of Peanuts Worldwide for “Peanuts,” “Teletubbies” and “In the Night Garden” with China’s Max-Matching Entertainments.
These are expected to lead to the opening of family entertainment centers and IP-themed hotel rooms for each brand in Beijing, in Zhongshan City, Guangdong and a third city yet to be announced.
These will roll out over the next five years. The moves come at a time when WildBrain CPLG is expanding its Asia-focused teams.
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