Peak TV is Dead, Long Live 75% Peak TV: Ampere Analysis Talks TV Trends at the Berlinale Series Market

variety.com:

Jamie Lang Speaking at the Berlinale Series Market, Ampere Analysis’ Guy Bisson shared insights on the current state and future of television in a post-peak-TV world, one he’s calling 75% Peak TV.

His analysis provided a comprehensive overview of the industry’s trajectory, highlighting key trends and challenges. Below, we revisit some of Bisson’s key thoughts on the evolving landscape of TV. Peak TV is Dead, Long Live 75% Peak TV “Peak TV is over,” Bisson told Variety unequivocally in a preview of his talk. “2023 set the agenda, and it’s really interesting if you look at the last 10 bars on that chart [below].

If you were to put a trendline through those last 10 bars, you’d have a flat line. But what it represents is 25% down on peak.

And that means that we are in a market which I’m defining as 75% Peak TV, and we have reached a steady state at 75% peak TV.” Bisson’s observation underscores a significant shift in the television industry.