Pathé Films Joins Banijay and French AI Company Genario as Partners of World AI Film Festival With a Jury Chaired by ‘Emilia Perez’ Co-Writer
variety.comElsa Keslassy International Correspondent Pathé Films, the revered French film group behind “The Count of Monte Cristo,” has partnered with Genario, the fast-expanding generative AI service aimed at screenwriters, to back the inaugural edition of the World AI Film Festival (WAiFF).
Partners also include Banijay Entertainment which has been working with Genario to advance script development in-house. Founded by Marco Landi, the former COO of Apple Worldwide, the new festival will spotlight emerging screenwriters who have used AI to enhance their works while respecting copyright laws.
The festival will take place April 11-12 in the French Riviera, in Nice, and will bring together filmmakers such as Claude Lelouch who will chair the inaugural edition, and filmmaker-screenwriter Thomas Bidegain, who notably co-wrote Jacques Audiard’s “Emilia Perez” and will preside over the jury.
The latter will be completed by Alexia Laroche-Joubert, the boss of Banijay France; filmmaker-producer Julie Gayet; business angel and founder of Allociné Jean-David Blanc; and journalist Éric Libiot.
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