Strictly Come Dancing, I'm A Celebrity... Get Me Out Of Here! and SAS: Who Dares Wins.The all-rounder even wants to try his hand at culinary creations on The Great British Bake Off.Meanwhile, he's keen to turn around preconceived ideas about him being a "serial dater" or ladies' man, explaining that he likes a long-term relationship.In fact, on Valentine's Day this year, he was at a Birmingham branch of Italian restaurant Frankie and Benny's at a specially designed 'Take A Bae' event that matched up singletons with reality TV stars.James mingled with around 20 other diners and drinkers, having told Express.co.uk before the big day: "You can meet the love of your life going to the shops.
Hopefully there's a Mrs Locke out there somewhere and it could be at Frankie and Benny's!"The 35-year-old is ambitious about the type of woman he hopes to attract in the future, explaining: "I don't just want a partner or potential wife, I want to meet my best friend."Speaking of the campaign, he added: "Everyone knows Frankle and Benny's - it's a household name."As much as it's a franchise, it [still] feels like an old-school, authentic Italian experience."It's a massive company but it doesn't lose sight of its original values."I've had my birthday there and the food is great, I love the meatballs.
I still go there now.His new teetotal status seems unlikely to affect his chances in the dating pool as James is adamant that nightclubs are not the right place for a date setting, stating: "You can't really talk to someone there."You need somewhere you can get to know each other.".
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