EXCLUSIVE: Buoyed by the overperformance of music-driven films Bob Marley: One Love and Mean Girls, Paramount Pictures has slotted Better Man for an exclusive qualifying release on December 25, followed by a wide theatrical release on January 17 in the heat of awards season.
The film is an original musical by The Greatest Showman director Michael Gracey, based on the life and music of singer Robbie Williams.
Paramount earlier this month made a $25 million commitment for North American rights to the film, one of the largest indie film rights deals in years.
The studio believes it has a winner — it leaned into Bob Marley and the film has so far grossed north of $123M worldwide on a $70 million budget.
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