Advertising inventory on Super Bowl LVIII next February, which will air across CBS and other Paramount Global platforms, is “virtually sold out” and pacing ahead of schedule, a Paramount spokeswoman confirmed to Deadline.
During the past few Covid-affected years, the long-bulletproof spectacle of the Super Bowl collided with the larger reality of the global pandemic and then a softening ad climate.
Even so, the last time Paramount/CBS aired the game, in 2021, it raked in an estimated then-record haul of $545 million in ad revenue.
Fox last year approached $600 million in Super Bowl ad revenue, and set a new high mark north of $7 million for a single 30-second spot.
Read more on deadline.com