Paramount and Hasbro eOne with the greatest of intentions have created an extremely fun, broad-audience appealing feature take on the classic roleplaying game, entitled Dungeons & Dragons: Honor Among Thieves, which already is 90% certified fresh on Rotten Tomatoes –not an easy feat with a genre movie of this caliber– and 94% with moviegoers.
Paramount blasted the movie appropriately so out of SXSW on its opening night to a great response, and they’ve screened the pic extensively including a partnership with Amazon in the walk-up to its opening.
However, tracking hasn’t been kind to the $150M production, 50% co-financed by eOne, only seeing a $30M-$40M start stateside.
The hope is that walk-up business off the hot word of mouth will overindex this movie at 3,850 theaters, which inherits all the premium theaters from Lionsgate’s John Wick: Chapter 4.
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