EXCLUSIVE: Channel 5 streamer My5 grew at double the rate of its competitors last year, according to research supplied by the Paramount-owned network.
Views to the All Creatures Great and Small streamer rose by 53%, Channel 5 said, which was well ahead of BBC iPlayer in second place with 24%.
According to the data, which came from ratings agency Barb’s TV Viewing Minutes year-on-year growth breakdowns, ITVX was third with 22% and Channel 4 posted 15%.
During this era of linear decline, UK broadcasters have consistently talked up their streaming services as a way of arresting a drop-off in overnight viewers.
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