Paramount Film Chief Brian Robbins Addresses Corporate M&A Saga at CinemaCon, Jokes About Launching Kickstarter to Buy Studio
variety.comMatt Donnelly Senior Film Writer Paramount Pictures CEO Brian Robbins got cheeky about the sales talks surrounding his corporate parent Paramount Global.
In a presentation to worldwide theater owners at the annual Las Vegas convention CinemaCon, Robbins got right to the point in his opening remarks about what’s next for his team.
The actor-turned-executive asked the crowd at Caesars Palace if they’d heard about recent speculation over the sale before announcing that “my colleague Chris Aronson is also raising money to make a bid for the studio; he has a Kickstarter.” The joke was accompanied by a mock news report featuring Paramount film distribution president Aronson, who was pictured holding a cardboard sign soliciting donations. “Anything helps,” it read.
Aronson is known for his deep ties to the theater owners and for splashy CinemaCon entrances (he arrived at Thursday’s presentation on a chariot with a Roman army, ala “Gladiator”).
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