Paradigm’s Two Twelve Launches Boiling Point Entertainment, Strikes First-Look Deal With ITV America’s High Noon
deadline.comEXCLUSIVE: Paradigm Media Entertainment’s Two Twelve is getting into the production business. The agency’s Two Twelve Management & Marketing is launching Boiling Point Entertainment, a production company focused on food and lifestyle.
It becomes the latest agency to move into the world of unscripted content creation; Endeavor owns stakes in businesses such as Velvet Hammer Media and Asylum Entertainment Group and UTA launched UK business Headers and Volleys Entertainment with Nick Emmerson last year.
The move comes two years after Paradigm acquired three management and marketing companies focused in the worlds of broadcast news, culinary and on-air media personalities to launch Paradigm Media Entertainment.
Boiling Point Entertainment has struck a first-look deal with ITV America’s High Noon Entertainment, which makes series such as HGTV’s Fixer Upper, Good Bones and Farmhouse Fixer, TLC’s Cake Boss and Hulu’s Superhot: The Spicy World of Pepper People.
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