British TV exports to the U.S. fell by 11% last year, offset by a rise in major European nations, Canada and Australia. Indie trade body Pact’s latest TV Exports Report found that UK distributor revenues from the U.S.
still dominated, comprising around one-third of all revenues, but they declined by 11% to £510M ($612M). Growth shot up in the prior year by 25%, when the likes of MasterChef and Who Wants To Be A Millionaire?
landed in the U.S. “The decline of the U.S. market has been offset by very strong growth in a number of markets, most notably in Europe,” the report stressed, with the value of the overall UK TV international exports market returning to the pre-pandemic level of £1.5BN.
This year, the likes of BBC One drama SAS: Rogue Heroes has been acquired by U.S. streamer MGM+. Growth in the Nordics, Germany and The Netherlands respectively was just shy of the 50% mark each, with total revenues in the first two almost hitting £100M and The Netherlands shooting up to £36M.
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