Angelique Jackson Academy Award-winning director Ben Proudfoot (“The Queen of Basketball”) and digital business transformation company Publicis Sapient have partnered to launch Impact Films, a short film series designed to showcase technology “as a force for good.” The three-part film series uses short documentary to show technological advancements through the lens of a person whose life was impacted, using the Oscar-winning expertise of Proudfoot and his company Breakwater Studios.
Take the social good initiative’s debut project, “Never Done,” as an example. The 16-and-a-half-minute film tells the story of Kersten, a single mom from Charlotte, N.C., who was forced to quit her job amid the COVID-19 pandemic because of a lung disease diagnosis and found herself and her two young daughters just days away from eviction.
It was Publicis Sapient’s client DreamKey Partners that ultimately saved the day via a new digital platform that delivered critical government-mandated financial assistance to Kersten and tens of thousands of families like hers in the nick of time.
In a Zoom call with Variety, Publicis Sapient’s CMO Teresa Barreira and Proudfoot traced the origins of the documentary. The idea began with Barreira, who in July 2021 was looking for a different way to frame the company and its clients’ impact on the world. “It was really about bringing humanity to technology and meaning to the work.
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