Disney Advertising has sold all inventory for Sunday night’s Oscar telecast on ABC, but with pricing slightly down from 2022 levels.
The company sought between $1.6 million and $2.1 million for 30 seconds of airtime, which is down by a low-single-digit percentage from last year’s range, according to a person familiar with the negotiations.
For the past several years, viewership for the leading awards broadcast has been hit by Covid as well as a period of uncertainty for the movie business in general and lower tune-in for all prime-time linear programming.
Despite the downward trend in live viewing outside of sports, which has finally hurt award shows after years of resilience, about two-thirds of the Oscar ad inventory was bought in the upfront marketplace.
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