Oscar Ad Inventory Sells Out On ABC, At Slightly Lower Rates Than 2022
deadline.comDisney Advertising has sold all inventory for Sunday night’s Oscar telecast on ABC, but with pricing slightly down from 2022 levels.
The company sought between $1.6 million and $2.1 million for 30 seconds of airtime, which is down by a low-single-digit percentage from last year’s range, according to a person familiar with the negotiations.
For the past several years, viewership for the leading awards broadcast has been hit by Covid as well as a period of uncertainty for the movie business in general and lower tune-in for all prime-time linear programming.
Despite the downward trend in live viewing outside of sports, which has finally hurt award shows after years of resilience, about two-thirds of the Oscar ad inventory was bought in the upfront marketplace.
Read more on deadline.com
