‘Only Murders in the Building’ Emmy FYC Will Hand Out Free Yeastie Boys Bagels (EXCLUSIVE)

variety.com:

Michael Schneider Variety Editor at Large Ch-ch-check it out: Hulu’s gotta fight… for the right… to part–ake in some Emmy FYC campaigning.

The streamer hopes it has a sure shot at nominations for “Only Murders in the Building,” which is why it has partnered with Yeastie Boys to give out what’cha what’cha want (what’cha want): free food. “Only Murders in the Building”-themed bagel sandwiches will be passed out by Yeastie Boys this weekend and next, prior to the start of Emmy voting on June 15.

Of course, it’s only while supplies last, so no sleep till Brooklyn. Here’s why Hulu says it went with bagels for this FYC stunt: “The series takes place in a typical New York apartment building and we wanted to celebrate New Yorkers’ favorite breakfast meal.” Three of Yeastie Boys menu items have been renamed after the three lead characters in “the series: “Only Murders in the Building”: Charles (played by Steve Martin), Oliver (played by Martin Short) and Mabel (played by Selena Gomez).

Bagel & Schmear becomes “The Classic Charles” (any hand-rolled bagel and house-made schmear). Game Over becomes “Oliver’s Critically Acclaimed, SMASH HIT, Broadway Masterpiece” (scrambled egg, bacon, tomato, house-made cheddar jalapeno schmear on a hand rolled cheddar bagel).