One Direction began and five since they said farewell, which means the band came of age right as the relevance of the music video shifted.As linear television faded away and YouTube and Vevo expanded, the impact of a song's visual counterpart changed.
With pop artists such as Lady Gaga and Lana Del Rey embracing the medium as a short film platform, One Direction slowly followed suit, attempting more cinematic storytelling in their latter years.The results, however, were mixed.
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