All seven seasons of ABC’s Once Upon a Time will start streaming on Hulu Sept. 1. The fairytale drama has been streaming exclusively on Disney+ since it left Netflix; it will now be shared by the two Disney entertainment platforms.
Exclusivity, considered paramount in the early stages of the streaming wars, has taken a back seat to media companies’ push for additional revenue and profitability.
The strategy shift has led to original HBO series streaming on Netflix, for example, with NBCUniversal’s Suits also finding its way to the global streamer.
At Disney, there has been increasing cross-pollination between previously walled-up Disney+ and Hulu. The Simpsons, which started streaming exclusively on Disney+ at launch, also has a couple of seasons available on Hulu.
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