Olympics President Celebrates 2024 Games Broadcast & Social Media Engagement: “Figures Are Going Through The Roof”
deadline.comInternational Olympics Committee (IOC) President Thomas Bach predicted record-breaking broadcast and social media figures for the 2024 Paris Olympics as they entered their second week on Saturday.
Bach told a daily brief in Paris that by the end of the games, running from July 25 to August 11, half the world’s eight billion population will have tuned into the 2024 edition or connected with it on social networks. “The broadcast and digital figures are going through the roof,” he said.
Referring to early data, he cited an 83.3% audience share in France for the opening ceremony on July 26. “In the U.S., the NBC streaming platform Peacock has already topped the total of Tokyo 2020 and Beijing 2022 combined after just three days of the games,” he said.
Per the latest viewing figures on Friday from NCUInternational, which holds U.S. rights, it has a posted six-day Total Audience Delivery average of 33.0 million viewers across the combined live Paris Prime (2-5 p.m.
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