Peacock, NBCUniversal’s new video streaming service, now has one fewer of its crown jewels to drive it into homes across the U.S.
this summer when it’s rolling out nationwide. That became clear earlier today when International Olympic Committee (IOC) president Thomas Bach and Prime Minister of Japan Shinzo Abe announced this morning that the Tokyo Olympic Games (originally scheduled to open July 24) will be postponed beyond 2020 but no later than the summer of 2021, in an effort to stem the spread of coronavirus.
The postponement means NBCU won’t have Olympics to help it market its Peacock service this summer, and this is a big blow for a new service that would have benefitted from reaching an audience as big as the Olympics’.
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