Olympic Gold Medalist Allyson Felix Backs First Full-Service Management Firm Dedicated to Women’s Sports
variety.comAngelique Jackson Allyson Felix — the most decorated track and field athlete in history, with seven Olympic gold medals among her trophy haul — continues to elevate women’s sports off the field of play.
Her latest business venture: launch the first full-service management firm dedicated exclusively to supporting female athletes and their commercial partners in women’s sports.
Women’s sports talent management firm Always Alpha — co-founded by Felix and sports executive Cosette Chaput, who serves as CEO — has teamed up with women’s sports marketing firm Deep Blue Sports + Entertainment — led by founder and CEO Laura Correnti — to create the new outfit.
According to a press release, Deep Blue and Always Alpha’s joint venture (supported by investment from independent, integrated agency Giant Spoon) is designed to “enable both firms to offer complementary commercial strategy, deal development, category creation and industry thought leadership services — providing an unprecedented and simple solution for both brands and talent in women’s sports to connect and grow.” Always Alpha was founded last year by Felix and Chaput, as a subsidiary of entertainment marketing, production and content development company Dolphin.
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