Ticketmaster’s Verified Fan presale for Olivia Rodrigo’s tour has added yet another complication: tickets purchased for her GUTS tour will not be available until 72 hours prior to the date of the show, and can only be accessed electronically.
The goal, the company explained, is to curtail high resale prices for the hot show. “Delivery delays are commonly used by artists to allow for a thorough review of the sale and to ensure all purchasers have adhered to ticket limits and terms,” a statement from Ticketmaster said.
Fans had to jump through several hoops to even have a shot at tickets. First, they had to register as interested. Then, “Invitations” from Ticketmaster for the presale went out to a limited number of those who registered.
That invitation, with a verified code, wasn’t the final step. Ticketmaster indicated receiving an invitation provided an opportunity to shop for tickets, but the ability to actually buy those tickets was determined “by supply and demand.” Demand for the tickets far exceeds availability, Ticketmaster added.
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