No, The Hollywood Sign Is Not On Fire — As Social Media Reacts To AI-Generated Images

deadline.com:

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire.

While the sign was not impacted by the Sunset Fire, which has since been fully contained after burning 43 acres, many have criticized the viral images for spreading harmful misinformation while many in the area have had to evacuate out of fear for their lives. “Stop with the Bull—, people are losing everything.

The Hollywood Sign on fire is a fake, stop reposting it,” wrote one person on X. “Great, there’s an AI-generated photo going on with the Hollywood sign on fire,” someone else wrote. “We are all really raw and vulnerable right now and don’t need fake images circulating.” “Stop sharing fake photographs, do not make others confused.

We are already dealing with a lot,” another posted with a current video of the sign. “No the iconic Hollywood Sign is not on fire.”Stop with the Bullshit, people are losing everything.