'No regrets' for Scots fashion boss who turned down Dragons' Den offers
dailyrecord.co.ukA Scots entrepreneur says he doesn't regret turning down three offers from investors on Dragons' Den in his sustainable women's clothing business.Cally Russell founded Unfolded in 2021 as a response to the wasteful practices of fast fashion companies.
The Edinburgh company produces clothes based on feedback from a panel of thousands of women, claiming to reduce waste and returns.It says its model makes fashion cheaper, guarantees better wages for workers and funds literacy efforts in India, where the clothes are made.
However, Cally went away empty handed after appearing on the BBC series on Thursday, seeking £75,000 of investment from the legendarily stubborn league of investors for a two percent stake in his firm.Clothing guru Touker Suleyman asked for 30 percent, while veteran Dragons Peter Jones and Deborah Meaden asked for 15 and 12.5 percent apiece.
But Jones and Meaden scoffed at Cally's suggestion that they take four percent each, calling it an "immediate no". Jessops boss Jones quipped: "Was that a counter [offer] or was that a joke?"Speaking to the Record, Cally said he had no regrets turning down the offers for an oversized chunk of his firm.
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