No Buy 2025 Is Here to Influence You to Stop Shopping

glamour.com:

have a reputation for encouraging their followers to shop. But some are entering the new year preaching the opposite: No Buy 2025.This trend on social media is mostly populated by women content creators and feels like a cousin to the “” content that took off last year.

While those videos emphasized creators’ humble collections of clothes, bath products, and makeup, no-buy months or years enact a conscious pause on non-essential shopping.And adherents swear it works.

Kay, known as , said in a video that she $10,000 through a no-buy year in 2024. She claimed she skipped buying new clothes, accessories, and home decor but allowed occasional thrifting.

She curtailed coffees out but permitted concerts if they cost no more than $100 a ticket. And she says she will in 2025, with room in the budget for travel.Those who have committed to it are serious about their intentions.