Naman Ramachandran Nigeria’s LaVida Studios has secured $50 million production investment and inked a 10-project slate with Dentsu’s The Story Lab U.S.
The three-year collaboration with The Story Lab is for 10 films and television properties focused on bringing African stories to the global stage.
Focusing on both scripted and unscripted film and TV projects, the alliance will see production serviced exclusively by LaVida Studios for all Africa-based production out of The Story Lab.LaVida Studios is based in Lagos, home to Nigeria’s flourishing Nollywood film industry.
PAC Capital Limited has committed an initial $50 million for LaVida’s film and TV projects, including the collaboration with The Story Lab.
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