Halloween has just passed, and Greggs didn't keep its fans waiting, having launched their highly anticipated Christmas advert.
Fans of the high street bakery were ecstatic upon discovering that the star leading their festive campaign was none other than food writer Nigella Lawson.
The renowned TV chef, adored for her playful and seductive culinary presentations, was featured savouring a Festive Bake and sharing the indulgent moment with her 3.1 million Instagram followers.
Dubbed by many as the Queen of Christmas, the 64-year-old culinary icon shared that Christmas is indeed her "favourite time of year" - adding to the public's delight at seeing a domestic goddess relish the humble delights of a Greggs pastry.
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