Nigel Lythgoe Pair ‘Launch Pad’ & ‘Dance Icons’ On First Non-Scripted Development Slate For Mark Kimsey & Roger Birnbaum’s Electromagnetic Productions
deadline.comEXCLUSIVE: Electromagnetic Productions, the company set up by 300 and The Spiderwick Chronicles producer Mark Kimsey and former MGM boss Roger Birnbaum who produced films including The Sixth Sense and Rush Hour, is moving into non-scripted television.
The company, also known as EMP, has launched its first non-scripted television slate that includes a pair of projects with Nigel Lythgoe, the So You Think You Can Dance creator who was instrumental in the launch of the Idol format.
EMP is working with Lythgoe on Launch Pad and Dance Icons. Launch Pad is an entertainment format that will give diverse, emerging performers from a variety of creative disciplines, including music and comedy, their big break as they get to showcase their talent in front of entertainment industry decision makers with an immediate opportunity to win career making jobs.
Dance Icons will bring to life the work of the greatest dance choreographers and directors. The first season tells the story of Alvin Ailey.
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