Nigel Farage failed in his quest to win I’m a Celebrity… Get Me Out of Here! last night as he finished third in the final of the ITV juggernaut, which saw viewing decline dramatically from last year’s closer.
Farage equalled former Health Secretary Matt Hancock’s finish last year, as ITV’s penchant for throwing controversial politicians into the jungle continued into 2023.
But the show lost a whopping 4M viewers from last year’s finale, tumbling to just 6.5M with a share of 42%, peaking with 7.5M.
The show failed to even top the daily charts behind the BBC‘s Strictly Come Dancing results show. In 2022, 10.4M (54.2%) watched the final when footballer Jill Scott took home the crown.
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