Nielsen Records New Streaming Highs As All Top-10 Titles Surpass 1B Minutes Viewed, Led By ‘Beverly Hills Cop,’ ‘Suits’ & ‘House Of The Dragon’

deadline.com:

Nielsen recorded its biggest week of streaming ever over the Fourth of July holiday, as all ten of the most-watched titles reached over a billion minutes viewed.

In total, the week led to more than 313B viewing minutes from July 1 to July 7 — the highest that Nielsen has ever recorded and, the company posits, possibly the largest weekly streaming total ever — led by Eddie Murphy’s Beverly Hills Cop: Axel F, which topped the charts with 2.1B minutes viewed.

The No. 2 title elicits a bit of déjà vu, as Suits once again found itself on the charts with 1.5B minutes viewed. While that’s nowhere near the record-breaking performance the series saw over last year’s holiday week, it’s an impressive total likely induced by the fact that the final season finally landed on Netflix.

Previously, only eight of nine seasons were available, with the ninth remaining solely on Peacock. “For people that didn’t watch it on cable and don’t have Peacock, which is a smaller footprint than Netflix, it feels just like an original,” explained Nielsen SVP Brian Fuhrer. “Dropping Season 9 on Netflix, for a lot of people, was like dropping a new season of Bridgerton.