NFTs, MBAs, CMOs and a Dash of Brat: VeeCon Event in Los Angeles Brings Together the World of ‘Serial Entrepreneur’ Gary Vaynerchuk
variety.comCynthia Littleton Business Editor It’s a gathering that will bring together CEOs and CMOs, owners of NFTs and MBAs, trading card and pin collectors and a healthy dose of social media creators, podcasters and influencers.
VeeCon, which runs Aug. 9-11 in downtown Los Angeles, is at its core an expression of the multitudes contained by serial entrepreneur Gary Vaynerchuk. “We want to be the coolest business conference,” Vaynerchuk told Variety.
The event will highlight Vaynerchuk’s various businesses with a strong emphasis on his budding kids brand Vee Friends. It also hopes to buck the downtrend in the world of Web3, NFTs and disruptive digital technologies by growing the Vee Friends characters and storytelling eco-system through digital and video content. “The world underestimates the sheer power and attention that sits on social media,” Vaynerchuk says. “A lot of people wish it wasn’t that way.” VaynerMedia has teamed with “CocoMelon” producer Moonbug Entertainment to produce Vee Friends as a half-hour animated series set to debut in the fall on YouTube Kids.
The VeeCon event will feature a number of brand activitations from Vaynerchuk’s other businesses, which include marketing and branding services for blue-chip PepsiCo, GE, Johnson and Johnson, Chase, AbInBev and others.
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