NFL Using Travis Kelce Romance To Get Taylor Swift To Play Super Bowl Halftime Show?!
perezhilton.comIt sounds like the NFL’s coverage on Taylor Swift is far more strategic than anyone thought.
As we all know, the football org has been relentlessly emphasizing the pop superstar’s presence at the past two Kansas City Chiefs games amid her romance with tight end Travis Kelce — but it may be for a deeper reason than the embrace of a “pop cultural moment” they cited earlier this week. Related: Taylor Leaves NY — Just In Time For Travis’ Birthday! According to a Thursday report by the NY Post, the sporting association asked multiple networks, including NBC, ESPN, Fox, and CBS, to air promos for the Cruel Summer singer’s upcoming concert movie Taylor Swift: The Eras Tour FOR FREE!
NBC agreed, airing the promotion during its Football Night in America pregame show on Sunday, prior to KC’s battle against the New York Jets, at which Taylor was in attendance.
They also aired a T-Swift commercial during the game. ESPN also agreed, showing the clip during their Sunday NFL Countdown and Monday NFL Countdown, whereas Fox and CBS declined.
Read more on perezhilton.com
