NFL Revives Broadcast TV In September; Netflix Claims Top 3 Streaming Titles But Still Declines In Viewership, Nielsen Says
deadline.comIt’s that time of year again — football is back, and the broadcast networks are cheering. Viewership across broadcast television increased nearly 13% in September, according to Nielsen‘s latest state of TV report, The Gauge.
Among the 18-49 and 25-54 demographics, there was an even higher increase, somewhere around 30%. This marks the second consecutive month that broadcast has experienced an uptick in usage.
In all, broadcast represented 23% of TV usage in September. This is because both the NFL and college football seasons began, which heavily bolster both broadcast and cable.
Nielsen reports the broadcast sports genre saw a whopping 360% increase in viewership since both football seasons began (compared to a 222% increase during the same period the year prior).
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