NFL Ratings: How Tough Games, Non-Traditional Telecasts & Taylor Swift Helped Score League’s Best Regular Season Audience In Years
deadline.comThe NFL is headed into the playoffs with its head held high after scoring the best regular season audience in years. Across all games, the regular season averaged 17.9M viewers on linear and digital platforms.
That’s the highest since 2015 — tied with 2010 for the second-best season on record, which dates back to 1995. The most-watched game of the season was the Commanders-Cowboys on Thanksgiving Day with more than 40M tuning in.
The audience was up 7% year-over-year in terms of total audience, while the increase in viewership ranged from 4% to 10% in key demographics.
Among the under 35 crowd, viewership was the highest it’s been since 2019. Compared to last year, male viewership saw a 6% lift, while female viewership ballooned by 9%, marking the highest female viewership the NFL has ever recorded (with recording beginning in 2000).
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