Mike Royce Tom Carter USA audience president Nexstar Mike Royce Tom Carter USA

Nexstar Says Average CW Viewer Is 58, And Internet Can’t Stop Laughing

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During a call with analysts today, executives from Nexstar Media Group revealed how they hope to turn the CW into more of a cost-conscious broadcast network that appeals to a broader audience.

Turns out the CW is a lot closer to that goal than anyone might have imagined.The reality, according to Nexstar President and COO Tom Carter, is that the average CW viewer is 58 years old — which he thinks is why the broadcast network is also the lowest rated among all five.

Since the CW is home to such teen faves as Riverdale, All American and The Flash, news of its 50-something appeal elicited more than a few laughs online.“I would have laughed if the average age was 40,” wrote Mike Royce, the former EP On One Day at a Time, on Twitter. “58 is true comic genius.”Royce went on to suggest that his old TNT comedy Men of a Certain Age serve as a lead-out to Riverdale.After Riverdale, stay tuned for an all new pic.twitter.com/EAPeceLF9S— Mike Royce (@MikeRoyce) August 15, 2022***The CW, 2006-2022***– superheroes– supernatural– sexy teens***The CW, 2022-????***– The Bucket List: The Series– Golden Girls: The Next Generation– Walker— Alex Zalben (@azalben) August 15, 2022the average CW viewer tuning in to Riverdale each week https://t.co/wXz4agIe23 pic.twitter.com/8mMhDK1339— Spencer Althouse (@SpencerAlthouse) August 15, 2022Finding out the average age of a CW viewer is 58 is THE BEST thing that could have happened to me.

Maybe it's that when you're 58 you finally have time to watch TV? Time to sit back, crack a White Claw & live vicariously through fake teens doing shit you always heard teens did?— Caissie (@Caissie) August 15, 2022in absolute hysterics at this paragraph https://t.co/GFfpExtLVV pic.twitter.com/LmQnP05EV5— uzi

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